Friday 4 March 2011

Would items such as free cds and posters make you buy a magazine?

Often on music magazines cd’s and posters are included to give more of a reason to buy the magazine, as it seems you are getting more for what you are paying when freebies are added. It is normally taking up the cover of the magazine so it is more out there instead of something else on the cover gaining your attention. Even though people would probably not use the product as it will normally be cheap and tacky people today still buy a magazine if it has a freebie in it even though it will end up in the bin. Especially since people don’t really go out and buy cd’s anymore, because if they want some new music they will just go and download which they can do for free instead of wasting money on importing a CD onto their play list then never using it again. However I will definitely still put it on my front cover that there will be freebies inside as 76% of people said this would make them buy it and I also think it would be a good feature to include, but I will not put the freebie as a free CD I will use something where they have to save up vouchers and win something over £30 so it is more cost effective and gives people more of a reason to buy the next issue as well as the good stories.

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